Clear and Effective
Do you ever find that sometimes you don't want to be direct and say exactly what you mean? Are you concerned that you may hurt someone's feelings or be too bold or conceited? It's easy to get caught up in fears about not being enough. Thoughts like "Will my boss like it?" or "I wonder if our competitors do a better job" are more common than many of us like to admit. Writing in a passive way such as "It seems that many small businesses are working hard" as opposed to "Many small businesses work hard" conveys the feeling the writer may not be sure of what they are saying. The active voice reflects confidence. Customers usually make up their minds quickly about a company. The writing in documents and online present a tone and style. Each business has their own intention in the marketplace. This focus needs to be based on who their readers are, what message is being presented and what function the writing serves? Does the company work ...